Food for Joe alternatives: the real price comparison (2026)

Food for Joe has the most solid independent reputation in Spain’s natural pet food sector — 4.1 out of 5 across 1,141 Trustpilot reviews, verified on 7 August 2026 — and, at the same time, one of its highest per-kilo prices: €7.24 to €10.97/kg depending on format. If you’re looking for alternatives, chances are that’s why: the product convinces, the monthly bill doesn’t. Here are the options compared in the only unit that makes them comparable — euros per kilo — with every price verified on each brand’s website, and dated.

Why people look for Food for Joe alternatives

Food for Joe has the hard part covered: a verifiable reputation, a dog-and-cat range, and one-off purchase with no compulsory subscription. Its verified limits are elsewhere:

1. Per-kilo price in small formats. Its 400 g menus come out at €10.97/kg: the highest we’ve measured in the sector. The 800 g sit at €8.24-8.74/kg, and only the large 1,200 g format drops to €7.24/kg.
2. Everything is frozen. It takes freezer space and depends on a delivery cold chain, like almost the whole sector.
3. A closed menu, not a personalised one. You buy dishes; nobody calculates the ration for you or supervises the diet, unlike the personalised-plan model.

If none of that affects you, stay where you are: it’s a good brand. We analyse it in depth in our Food for Joe review.

The table: five brands, same yardstick, same date

Prices checked on each brand’s website on 7 August 2026 (Dogfy doesn’t publish grams: its figure is an estimate assuming a ration of 2.5% of body weight, and we flag it as such):

Brand	Price per kilo	Trustpilot (7 Aug 2026)	One-off purchase	Cat
Food for Joe	€7.24 - 10.97/kg	4.1 / 1,141 reviews	Yes	Yes
Guau&Cat	€2.36 - 5.75/kg	4.4 / 142 reviews	Yes	Yes
Dogfy Diet	~€7.3/kg (estimated)	4.3 / 11,872 reviews*	No	No
Natuka	€6.83 - 10.60/kg	No active profile	Yes	Yes
Puromenú	€7.13 - 10.61/kg	1.9 / 22 reviews**	Yes	Yes

* Dogfy Diet holds a paid Trustpilot subscription (tools to systematically invite reviews); the other brands in the table don’t. It doesn’t invalidate its reviews, but it explains part of the volume gap. ** A tiny sample concentrated on logistics complaints; full context here.

Three takeaways:

Guau&Cat is the only one playing in a different price band. Its cooked dishes run from €2.36 to €5.75/kg, published: even its most expensive dish sits below Food for Joe’s most efficient format. The usual honest caveat: its individual dishes aren’t a complete diet on their own — that’s what its Menu option, or your vet, is for.

In the middle band, the difference isn’t price: it’s the product format. Natuka, Puromenú and the Dogfy estimate overlap between ~€6.8 and ~€10.6/kg. There you choose on other grounds: raw vs cooked, closed menu vs personalised plan, and how much variety you want.

Food for Joe’s reputation is real and it’s its asset. A 4.1 across more than a thousand reviews without paid tools is the sector’s best verifiable balance of score and volume. If you switch, do it knowing you’ll probably lose ground on that front.

The alternatives, by what’s stopping you

If price is the problem → Guau&Cat

Cooked dishes from €2.36 to €5.75/kg published, one-off purchase with no lock-in and a cat range. Less than half the per-kilo price of Food for Joe’s small formats. In exchange, it asks you to compose: their Menu option or your vet’s guidance to ensure a complete diet. The analysis is in our Guau&Cat review.

If you want everything solved → Dogfy Diet

A menu personalised by weight and activity, daily rations calculated, nutritional follow-up. It’s the opposite experience to a closed menu: nobody asks you to decide anything. Its tolls: compulsory subscription with automatic renewal, dogs only, and a final price similar or higher. Small print and per-bracket prices in our Dogfy Diet review.

If raw is your thing → Natuka or Puromenú

Both are raw specialists with a supporting cooked range, dogs and cats, and an optional subscription at ~10% off. Natuka stands out for its condition-based catalogue and starter packs; Puromenú for total breadth and for publishing the €/kg of every format. In both, the large format cuts the kilo price by over 30%. And raw comes with homework: risks in dogs and in cats before deciding.

If the freezer is the problem → Naku

Dehydrated natural food: rehydrated with warm water, stored without cold, and it travels without a delicate logistics chain. It’s the only structural way out of frozen, which is the format of everything else on this page.

If you want to buy it at the supermarket → COCOSI

Semi-moist and wet cooked food with supermarket distribution (Carrefour, Supermercados MAS) as well as online. It solves the “I ran out on a Sunday” problem, which home-delivered frozen food can’t fix quickly. The analysis is in our COCOSI review.

How to decide without getting it wrong

1. Work out the annual cost, not the first order’s. With the €/kg gaps in the table, for a medium dog we’re talking hundreds of euros a year between options.
2. Buy the large format of whichever brand you choose: across the sector, the kilo price drops between 30% and 49% as you go up in format.
3. Make the transition gradual over 7-10 days — like this — and don’t judge a brand by a badly done transition.
4. With any condition, your vet decides before any comparison — this one included.

The best diet is still the one you can sustain every month without abandoning it after three. Choose with the whole year in mind, not the welcome box.