Dogfy Diet: real reviews and the best alternatives (2026)

Dogfy Diet is one of the best-known cooked dog food brands in Spain, with a high average rating (4.3 out of 5 across 11,872 Trustpilot reviews, checked on 7 August 2026) but also with recurring criticism over its price, over being subscription-only and over being available for dogs only. If you’ve made it this far, it’s because you’re deciding whether it’s worth it, and perhaps comparing it with other options. In this guide we sum up what its customers really think —the good and the bad—, how much it costs per month and which natural food alternatives exist if you’re after something cheaper, more flexible or for your cat too.

What Dogfy Diet is and how it works

Dogfy Diet is a low-temperature cooked food service for dogs, based in Parets del Vallès (Barcelona). Instead of selling an off-the-shelf product, it prepares personalised menus based on each dog’s characteristics (weight, age, breed, activity level) and delivers them to your home.

It works the way the natural-food-by-subscription sector usually does:

1. You fill in a form with your dog’s details and they propose a tailored plan.
2. They cook the menu (meat or fish with vegetables), freeze it and divide it into daily pouches.
3. You receive a 14-day trial box with free delivery in 72h, to make the transition.
4. If you’re convinced, you continue with a flexible subscription: you get the food every month and you can pause or cancel it whenever you want.

So far, a solid, well-executed proposition. The differences —and the reasons to look at alternatives— show up when you get into the detail.

Real Dogfy Diet reviews: the good and the flaws

We’ve cross-checked its public rating across different platforms, and the picture is nuanced: Trustpilot gives it 4.4/5 (more than 11,000 reviews), but its Google listing drops to 3.9/5. That gap is normal —people tend to pour more spontaneous complaints onto Google— but it’s worth bearing in mind: the truth sits between the two figures, not just the better one.

What people like

• Palatability: it’s the most repeated compliment. Fussy dogs that “finally clean their bowl”.
• Visible improvements that owners put down to the switch: shinier coat, more regular digestion, weight control.
• Convenience: it arrives at home, in daily portions, with no need to cook or work out quantities.
• Nutritional advice included, from their team, throughout the dog’s life.

The most common complaints

• The price. It’s by far the number-one criticism (we’ll come back to it below).
• Digestive issues when starting out (vomiting or diarrhoea). In the vast majority of cases they’re due to a transition that’s too fast, not the product itself: the change of diet should be made gradually over 7-10 days. If the symptoms don’t ease off, you should consult your vet.
• It only works by subscription. It’s flexible (you can pause and cancel), but you can’t make a simple one-off purchase without signing up for a plan.
• Dogs only. If you have a cat, Dogfy isn’t an option.

As with any brand that has tens of thousands of customers, there are also public complaints —for example, logged with Spain’s consumer organisation (OCU)— mostly related to digestive issues or customer service. It’s a sign to keep an eye on, not a conviction: no brand of this size is free of them.

What do vets think?

There’s no single “veterinary verdict” on a specific brand, but there is a consensus on the type of product: a cooked diet that is complete, balanced and formulated with professional judgement is a valid option and, for many dogs, an improvement over a low-end kibble. The precautions a vet usually points out are the same for Dogfy as for any competitor:

• That the menu is complete and balanced (that it covers all the nutrients, not just “tasty meat”).
• Making the transition gradually.
• For dogs with health conditions (kidney, pancreatic, allergies), supervising the change with your vet before starting.

How much does Dogfy Diet cost per month?

This is the most searched question and the worst answered: when we checked, Google had no source to cite for it. So here are the prices published on their own Spanish website, checked on 7 August 2026:

Dog size	Standard rate	With the welcome discount	Per month (standard rate)
Mini (0-2 kg)	€1.56/day	€1.09/day	~€47
Small (3-9 kg)	€1.84/day	€1.29/day	~€55
Medium (10-25 kg)	€2.75/day	€1.92/day	~€83
Large (25 kg+)	€3.93/day	€2.75/day	~€118

Three things worth understanding before you sign up:

The 30% discount is a welcome offer, not permanent. The column that matters for your wallet in the medium term is the first one, not the second. It’s the difference between paying €58 or €83 a month for a medium dog.

Prices change by country. Loading the same website from outside Spain serves different rates: for a medium dog, the German version showed €2.97/day against €2.75/day on the Spanish one. If you’re comparing Dogfy prices you’ve seen on a blog, check they’re from the Spanish market.

For large dogs the cost climbs sharply, because they eat far more. That’s precisely the profile where comparing alternatives pays off most.

And what happens when the 14 days are up?

This is the small print that causes the most grief. The trial box rolls into the subscription automatically: unless you pause or cancel before it renews, the next order goes out, this time without the discount. The subscription is flexible and can be cancelled, but cancelling has to be done actively and in time. It’s the point that attracts most of the public complaints logged by consumer organisations such as Spain’s OCU.

Practical tip: note the renewal date the same day you order the trial box. It’s the difference between trying the product and finding an unexpected charge.

The 3 limits that push you to look for an alternative

Dogfy Diet isn’t “bad” —it’s a quality product— but it has three objective limits that explain why many people look for alternatives:

1. Price at the top end. For many households, sustaining €80-90/month (or more, for large dogs) isn’t viable in the long run. And the best diet is the one you can keep up without giving up on it after two months.
2. It forces a subscription. You can’t buy on a one-off basis to try it at your own pace.
3. Dogs only. If you live with a dog and a cat, you need two different suppliers.

The good news: there are natural food options that solve exactly these three points.

Best Dogfy Diet alternatives (2026)

If Dogfy suits you but is beyond your budget — or you want flexibility, or you have a cat — these are the natural food alternatives that solve those three points, depending on what matters most to you.

What they actually cost, side by side

Comparing prices in this sector is difficult by design: some brands publish € per day, others € per kilo, and others publish nothing until you fill in a configurator. To make them comparable we’ve converted everything to euros per kilo of food, the only unit that shows who is expensive and who isn’t.

The Dogfy conversion assumes a ration of 2.5% of body weight, the usual reference for cooked food. It’s an estimate, because Dogfy doesn’t publish the daily grams in its plans: for a medium 15 kg dog that comes to about 375 g a day.

Brand	Published price	Per-kilo equivalent	One-off purchase	Cat
Dogfy Diet	€2.75/day (medium)	~€7.3/kg (estimated)	No, subscription only	No
Guau&Cat	€3.20/kg (cooked chicken)	€3.20/kg (published)	Yes	Yes

The gap is large and runs one way, but it needs reading with two caveats, and they matter:

Guau&Cat’s individual dishes are not, on their own, a complete diet. Their own website says so: to cover all nutrients they recommend choosing the Menu option or consulting a veterinary nutritionist. Comparing a single dish with a complete Dogfy plan isn’t entirely fair. The Menu price isn’t public — it sits behind their configurator — so we can’t include it in the table.

Dogfy’s price includes things a single dish doesn’t: formulation personalised by weight and activity, supplementation so the menu is complete and balanced, portioning into daily pouches, home delivery and nutritional follow-up. Part of that premium is service, not margin.

Even with both caveats, the order of magnitude holds: Guau&Cat’s cooked range runs from €2.36/kg (hake) to €5.75/kg (rabbit with pear), with chicken at €3.20/kg. Even their most expensive dish sits below the Dogfy estimate. If price is your limit — and for many people it is — there’s your answer.

How to read the ratings before trusting them

One point that’s almost never explained and that changes how you read any comparison: Dogfy Diet has a paid Trustpilot subscription and Guau&Cat doesn’t. That doesn’t mean the reviews are fake; it means one brand has tools to systematically invite its customers to review and the other doesn’t, which inflates review volume legitimately but unevenly.

With that in mind, the figures checked on 7 August 2026:

• Dogfy Diet: 4.3 out of 5 across 11,872 reviews.
• Guau&Cat: 4.4 out of 5 across 142 reviews.

Guau&Cat’s score is a tenth higher, but on a sample 80 times smaller, so it’s far less robust. The honest reading is that on declared satisfaction they are effectively tied, not that one beats the other. Anyone selling you a tenth of a point as an argument is selling you something.

Alternatives depending on what you’re after

• If price is what stops you: Guau&Cat, the cheapest per kilo among those publishing rates, with one-off purchase and a cat range.
• If the subscription stops you: any one-off brand — Guau&Cat, COCOSI or Food for Joe.
• If you also have a cat: all three above cover cats; Dogfy doesn’t.
• If you don’t want a freezer: Naku, dehydrated.
• If you want raw: Wild Balance, or the raw ranges of Guau&Cat or Natuka.

All seven options are covered one by one, with each brand’s price-per-kilo table and who each one suits, in our guide to Dogfy Diet alternatives.

How to choose the best alternative for your dog

Before paying for the first box, answer three questions:

1. What budget can you realistically sustain each month? It’s the factor that weighs most. If Dogfy is out of your range, a stable, lower-priced option will last you longer.
2. Do you need flexibility? If you don’t want to tie yourself to a subscription, prioritise brands with a one-off purchase.
3. Dog only, or a cat too? If it’s the latter, look for a supplier that covers both species and simplifies your life (and your delivery).

And a rule that applies to all of them: switch diets gradually (7-10 days) and, if your dog has a health condition, check with your vet first.

Verdict

Dogfy Diet is a solid, good-quality brand: well-formulated cooked food, convenient, with nutritional follow-up included and a good, heavily evidenced average rating. Its three weak points are the high price, the fact it requires a subscription and that it’s dogs only. If those limits don’t stop you, it’s a perfectly recommendable option, and the service it provides justifies part of what it costs.

If they do stop you — and they stop plenty of people — the alternative that best solves all three at once is Guau&Cat: less than half the price per kilo in its cooked range, one-off purchase with no subscription or lock-in, and cats covered too. It isn’t a free pass and it doesn’t suit everyone: if what you want is for someone to sort the whole diet out so you never have to think about nutritional balance, Dogfy hands it to you done, while Guau&Cat will ask you to pick a Menu or go through your vet. The question isn’t which is the better brand, but how much it’s worth to you to have it sorted for you.

And one warning that applies to both: the best diet isn’t the most expensive or the best rated, it’s the one you can sustain every month without abandoning it after three. You’ll find the full picture in our guide to choosing natural dog food.

Frequently asked questions

What do vets think of Dogfy Diet?

There’s no single verdict, but there is consensus on the type of product: a cooked diet that is complete, balanced and formulated with professional judgement is a valid option. The usual precautions are to make the transition gradually and to supervise the change with your vet if your dog has a health condition.

How much does Dogfy Diet cost per month?

According to the prices published on their Spanish website (checked on 7 August 2026), the standard rate runs from €1.56/day for mini dogs (0-2 kg) to €3.93/day for dogs over 25 kg. Over a month that works out at roughly €47 for a mini dog, €55 for a small one, €83 for a medium one and €118 for a large one. The 30% discount you’ll see advertised applies to the first order only, not permanently.

What happens when the 14-day Dogfy Diet trial ends?

The trial box rolls into the subscription: unless you pause or cancel before it renews, the next order is generated at full price, without the welcome discount. It’s the point that attracts the most public complaints, so note the renewal date from day one and read the terms before signing up.

Is Dogfy Diet bad?

No. It’s a quality product with a good average rating. What pushes people to look for alternatives isn’t the quality, but its high price, the fact that it’s subscription-only and that it’s available for dogs only.

Why do some dogs get an upset stomach at first?

Almost always because of a transition that’s too fast. The change of diet should be made gradually over 7-10 days. If the digestive symptoms don’t ease off, stop the food and consult your vet.

Are there cheaper Dogfy Diet alternatives, or ones for cats?

Yes. There are natural food brands with lower prices, with a one-off purchase option (no subscription) that cover cats too, such as COCOSI, Guau&Cat or Natuka. There’s also a BARF or dehydrated option if you’d rather go with a different format.