Dogfy Diet alternatives: the real price comparison (2026)

If you’re looking for alternatives to Dogfy Diet, the first thing to work out is what exactly is stopping you: the price, the compulsory subscription, or the fact it’s dogs only. Each limit has a different answer. On price, the cheapest brand that publishes rates is Guau&Cat. On flexibility, any one-off purchase brand. And if you have a cat, Dogfy simply doesn’t serve you.

This article does one thing differently: we compare in euros per kilo, not in “from €X a day”. It’s the only way to see who is genuinely expensive — and there’s a surprise in there.

Why people look for alternatives

Dogfy Diet isn’t a bad brand — well-formulated cooked food, nutritional follow-up included and a good, heavily evidenced average rating, as we cover in our Dogfy Diet review. But it has three objective limits:

1. Price at the high end. Around €83 a month for a medium dog and €118 for a large one, at standard rates.
2. It requires a subscription. There’s no one-off purchase: to try it you have to start a plan and remember to cancel it.
3. Dogs only. If you also live with a cat, you need a second supplier.

If none of the three affects you, you probably don’t need to change brand.

The comparison nobody makes: euros per kilo

Comparing prices in this sector is difficult by design. Some brands publish € per day, others € per kilo, and others publish nothing until you fill in a configurator. That makes comparison impossible, and it isn’t an accident.

We’ve converted everything to euros per kilo of food, with prices checked on each brand’s site on 7 August 2026:

Brand	Price per kilo	How they publish it	One-off purchase	Cat
Guau&Cat	€2.36 - 5.75/kg	Published per dish	Yes	Yes
Dogfy Diet	~€7.3/kg (estimated)	€ per day by weight bracket	No	No
Food for Joe	€7.24 - 10.97/kg	Published per product	Yes	Yes

Three takeaways, and the second is the surprising one:

Guau&Cat is by some distance the cheapest per kilo. Its cooked chicken dish is €3.20/kg and its range runs from €2.36/kg (hake) to €5.75/kg (rabbit with pear). Even its most expensive dish sits below the Dogfy estimate.

Food for Joe is not cheaper than Dogfy. It’s a fairly widespread belief and the numbers don’t support it: its 800 g formats sit at €8.24-8.74/kg and the 400 g ones climb to €10.97/kg. Only its large 1,200 g format, at €7.24/kg, comes in near Dogfy from below. If you switch to Food for Joe, switch for other reasons, not to save money.

The Dogfy figure is an estimate and you should know it. Dogfy doesn’t publish the daily grams in its plans, so we’ve converted its €2.75/day medium-dog rate assuming a ration of 2.5% of body weight, the usual reference for cooked food: about 375 g a day for a 15 kg dog. If your dog eats more or less than that, its price per kilo changes.

And one honesty caveat worth not skipping: Guau&Cat’s individual dishes are not, on their own, a complete diet. Their own site says so, recommending their Menu option or a veterinary nutritionist to cover all nutrients. Dogfy’s price includes personalised formulation, supplementation, portioning into daily pouches and follow-up: part of that premium is service, not margin.

The alternatives, one by one

Guau&Cat — the price option

Cooked, raw and treats, with one-off purchase, no subscription and no lock-in, and a range for dogs and cats. It’s the one that solves all three of Dogfy’s limits at once, and the cheapest per kilo among those publishing rates.

The trade-off: it asks you to decide. If you want a complete, balanced diet without thinking about nutritional balance, you’ll need their Menu option or a diet formulated with your vet, not dishes picked at random. Full detail in our Guau&Cat review.

Food for Joe — the reputation option

Cooked, cats included, one-off purchase and the most solid reputation in this comparison across independent platforms. Formats of 400 g, 800 g and 1,200 g.

The trade-off: price. It isn’t the cheap alternative, however often it’s presented as one. If you go for it, the 1,200 g format is clearly the most efficient. Broken down in our Food for Joe review.

COCOSI — the supermarket option

Semi-moist and wet cooked food, no compulsory subscription and a cat line. Its differentiator is that you can find it in supermarkets (Carrefour, Supermercados MAS) as well as online, which removes the planning problem: run out on a Sunday and you can just go and buy more.

Our analysis is in our COCOSI review.

Naku — if you don’t want a freezer

Its speciality is dehydrated natural food, rehydrated with warm water. The advantage is logistical and it isn’t minor: no freezer space, no cold chain to break, and travelling with it is trivial.

Natuka — natural menus, cooked and raw

Another established brand in the sector, with cooked and raw ranges, an optional subscription and condition-based collections. We analyse it in depth, with verified prices, in our Natuka review.

Wild Balance — if raw is your choice

Biologically appropriate raw (BARF) diet. It’s a different choice, not just a change of brand: it means strict hygiene handling and accepting the microbiological risks we set out in our guide. Full detail in our Wild Balance review.

Home cooking — only with professional formulation

It’s the cheapest option in theory and the one that causes the most deficiencies in practice. Cooking by eye over time leads to calcium-phosphorus imbalances, excess vitamin A and micronutrient shortfalls. If you go this way, have the recipe formulated by a veterinary nutritionist.

Which one suits your case

If what’s stopping you is…	The answer is…
Price	Guau&Cat, cheapest per kilo with public pricing
The subscription	Any one-off brand: Guau&Cat, COCOSI, Food for Joe
Having a cat too	Guau&Cat, COCOSI or Food for Joe
Freezer space	Naku, dehydrated
Wanting raw	Wild Balance, or the raw ranges of Guau&Cat or Natuka
None of the above	Stay with Dogfy: it’s a good product

What isn’t an alternative

Two warnings, because these are the mistakes we see most:

Going back to budget kibble isn’t “a cheaper alternative”. It’s changing product category. Good-quality kibble is a perfectly valid option — we cover it in choosing natural dog food — but comparing its price per kilo with cooked food makes no sense: cooked food is around 70% moisture and kibble about 8%. On a dry-weight basis, the gap is far smaller than it looks.

Changing brand doesn’t fix a digestive problem. If your dog tolerates food poorly, the first thing to rule out is a transition that was too fast: any change should be made gradually over 7-10 days, as we explain in how to switch from kibble to natural food. And if symptoms persist, that’s a vet visit, not a purchasing decision.

One rule that applies to all of them

The best diet isn’t the most expensive or the best rated: it’s the one you can sustain every month without abandoning it after three. A €118 plan you drop in October is worse for your dog than a €50 one you keep for two years, because abrupt diet changes are themselves a cause of digestive problems.

Work out the real cost of a year before deciding, not the cost of the trial box.