Wild Balance: real reviews, price and alternatives (2026)

Wild Balance is a Spanish BARF (raw) diet brand with one of the largest review bases in the sector: 4.3/5 on Trustpilot (584 reviews), 4.6/5 on Google (247 reviews) and 4.46/5 on ProvenExpert (769 reviews) — more than 1,500 real ratings across the three platforms combined. If you’re considering a raw diet for your dog or cat, here’s what its customers really say, how much it costs per kilo and when it might be worth looking at another option.

What Wild Balance is and how it works

Wild Balance was born in Valencia, where it’s based and has a physical shop-cum-workshop (Carrer de Sant Vicent Màrtir). The idea came about in 2017, when one of the founders’ dogs saw her skin improve after switching to a BARF diet on a vet’s advice; they opened their first shop in January 2020.

The catalogue includes raw BARF and also cooked food, in the form of flash-frozen 50g “burgers”, tins and treats, for dogs and cats. It’s sold in two ways:

• One-off purchase, with no need to subscribe.
• Flexible subscription with no minimum term, with a permanent 10% discount.

It’s also available through third-party retailers such as Kiwoko, Tiendanimal, Miscota and El Corte Inglés, not just via direct sales.

Real Wild Balance reviews: the good and the flaws

Wild Balance’s reputation rests on a notable volume of reviews across three different platforms, which carries more weight than relying on a single source.

What people like

• Improvements in pets with allergies or digestive issues: it’s the type of review that comes up most often on Trustpilot, with specific cases of pets “allergic to most animal proteins” improving on this diet.
• Fast support over WhatsApp for any issue.
• On-time delivery and good packaging, with dry ice to keep the cold chain intact.
• No subscription required: valued by people who want to try it without committing.

The most common complaints

• High price for large dogs: since you pay by the kilo, the heavier the pet, the higher the monthly bill climbs — it’s the most cited underlying complaint.
• One-off logistics issues: orders arriving thawed or delayed, the same type of problem that shows up with any brand delivering frozen product.
• A few isolated mentions of cross-contamination or bones at risk of splintering, inherent risks of any poorly managed raw diet, not unique to this brand.

Worth noting: the pace of new reviews has slowed (only 63 in the last 12 months out of 584 total on Trustpilot). There are no public OCU complaints against Wild Balance on record, which could reflect good handling of issues or, simply, a smaller customer base than Dogfy Diet or Food for Joe — there’s no way to tell which, based on the public data available.

On the safety of BARF

Wild Balance states it uses flash-freezing, daily testing of its ingredients and formulation with vets, though without publicly verifiable names or professional registration on its website. As with any BARF diet, safety depends partly on the brand and partly on how you handle it at home: always thaw in the fridge (never at room temperature), use utensils separate from your own food, and wash your hands after handling raw meat.

How much does Wild Balance cost per kilo

Unlike other brands that hide the price until you complete a questionnaire, Wild Balance publishes real per-product prices:

• Starter menu (chicken), 1kg: €9.49/kg.
• Rabbit menu, 1kg: €10.49/kg (drops to €9.60/kg in the 2.5kg format).
• Large BARF pack, 5kg: €34.90 (€6.98/kg).

The pattern is clear: the bigger the format, the cheaper the kilo. There’s no “trial box” with a set discount like other brands offer, just the permanent 10% subscription discount.

When to look for an alternative

1. If your dog is large and the per-kilo price adds up fast, it can be worth looking at mid-range cooked food or buying a larger format to bring the per-kilo cost down.
2. If you’d rather go cooked than raw, Dogfy Diet, Food for Joe or Guau&Cat are cooked alternatives.
3. If you want to buy it in a supermarket with no online order, COCOSI is sold at Carrefour and Supermercados MAS.

Best Wild Balance alternatives

• Food for Joe — cooked food, dogs and cats, with a very solid reputation across several platforms.
• COCOSI — cooked semi-moist and wet food, sold in supermarkets with no mandatory subscription.
• Guau&Cat — cooked, BARF and snacks, dogs and cats, one-off purchase (no subscription).
• Dogfy Diet — the reference for cooked food by subscription, though dogs only (our full review).

Verdict

Wild Balance has an unusually strong base of real reviews for this sector (more than 1,500 across three platforms) and transparent per-kilo prices from the outset, with no questionnaires or surprises. Its weak point is the same as any BARF sold by weight: for large dogs, the monthly cost can climb fast. If you’re after a raw diet with a solid, verified reputation and no subscription tie-in, it’s a sound option; if the raw format doesn’t convince you, check out the cooked alternatives.

Frequently asked questions

What do customers think of Wild Balance?

Very positive overall: 4.3/5 on Trustpilot (584 reviews), 4.6/5 on Google (247 reviews) and 4.46/5 on ProvenExpert (769 reviews). Reviewers repeatedly mention improvements in pets with allergies or digestive issues and fast support over WhatsApp; complaints are mostly about the price for large dogs and one-off logistics issues.

How much does Wild Balance cost per kilo?

According to its public catalogue, between €7 and €10.5/kg depending on the protein and format: the bigger the pack, the cheaper it gets (a 5kg pack drops to around €7/kg versus €9.5-10.5/kg for the 1kg formats).

Does Wild Balance require a subscription?

No. You can buy it as a one-off (add it to your cart with no plan) or subscribe flexibly with no minimum term, with a permanent 10% discount if you choose the subscription.

Is Wild Balance’s BARF diet safe?

The brand states it uses flash-freezing, daily testing and formulation with vets, though without publicly verifiable names or professional registration. As with any BARF diet, safety also depends on how you handle it at home: thawing in the fridge, using separate utensils and washing your hands after handling raw meat.

Are there alternatives to Wild Balance?

If you’d rather go with cooked food instead of raw, Dogfy Diet, Food for Joe or Guau&Cat. If you want to buy it in a supermarket with no need to order online, COCOSI is sold at Carrefour and Supermercados MAS.