Puromenú review: per-kilo prices and an honest analysis (2026)

Puromenú is one of Spain’s most veteran raw-feeding specialists, with a huge catalogue for dogs and cats, one-off purchase or optional subscription, and a price transparency that’s rare in this sector: it publishes the per-kilo price of every format on its own website. Verified on 7 August 2026, its chicken raw menu runs from €7.13 to €10.61/kg depending on format. And it carries one uncomfortable figure that needs looking at head-on and under a magnifying glass at once: a 1.9 out of 5 on Trustpilot… across just 22 reviews. Here’s why that number says less than it seems — and what it actually says.

As always: we don’t sell food, no brand sponsors this analysis, and every figure carries its date.

What Puromenú is and what it actually sells

Puromenú is a Spanish brand centred on natural feeding, with the raw BARF diet at its core and the widest catalogue we’ve analysed in the sector:

• Complete raw menus and raw meats to compose your own diet.
• Cooked menus and organic (BIO) wet food.
• Natural treats, rewards and chews, supplements, and even kefir and ice cream for dogs.
• A catalogue organised by age (puppy, adult, senior) and by need (allergies, sensitive stomachs, grain-free, organic).
• A range for dogs and cats, with starter packs.

That breadth is its signature: where other brands offer a closed menu, Puromenú looks more like a specialised raw supermarket.

Verified prices: exemplary transparency, decisive format

Puromenú does something we should be able to take for granted across the sector and almost nobody does: it publishes the €/kg of every format. Verified on 7 August 2026 on its chicken raw menu:

Format	Price per kilo
800 g medallions	€10.61/kg
4 × 800 g	€10.19/kg
1 kg tray	€8.49/kg
4 × 1 kg	€8.15/kg
2 kg bar	€7.50/kg
4 × 2 kg bar	€7.13/kg

The takeaway is direct: the same product costs 49% more per kilo in its small format than in its large one. Recipes also move the price (the rabbit menu starts at €11.90), but format weighs more than recipe. If you have freezer space, the economic decision is made.

On the sector map we’ve been building with verified prices: Puromenú sits in the middle band — overlapping Natuka (€6.83-10.60/kg) and the Dogfy Diet estimate (~€7.3/kg), below Food for Joe’s small formats (up to €10.97/kg) and clearly above Guau&Cat’s cooked dishes (€2.36-5.75/kg). The full picture is in Dogfy Diet alternatives.

On the purchase model: one-off purchase or optional subscription with a 10% discount and deliveries configurable between 1 and 8 weeks. No lock-in. That’s the right model.

The 1.9 on Trustpilot, up close

Here’s the easy headline we won’t hand you without context. As of 7 August 2026, Puromenú’s Trustpilot profile shows 1.9 out of 5. Before drawing conclusions, three facts:

It’s only 22 reviews. For calibration: Dogfy Diet has 11,872, Food for Joe 1,141, Guau&Cat 142. With 22 ratings and a profile the brand doesn’t actively manage, the sample is composed almost exclusively of people arriving angry: it’s the classic small-profile bias, and why an average across so few reviews isn’t comparable to one across thousands.

The complaints point at logistics, not the product. Read one by one, the pattern is consistent: courier incidents, frozen orders arriving partially thawed, and complaints about how those incidents were handled afterwards. Several reviews separate it explicitly: “the product is good, but the delivery is a disaster”. And there are also positive reviews describing exactly the opposite: orders arriving perfectly frozen and well packed.

It’s the structural weakness of all home-delivered frozen food. A raw order that goes through a courier and arrives thawed isn’t a Puromenú-exclusive problem: it’s the critical point of any brand in this format, and the reason delivery quality matters as much as recipe quality in this sector.

Our honest reading: the 1.9 is not a verdict on the food, but it is a real signal about logistics risk. If you order, check the state on arrival and document any incident on the spot. And if the brand reads this: actively managing that profile — and the transport — is probably its most profitable improvement.

If you’re considering raw: the usual, because it matters

• The risks of raw (microbiology, balance, handling) don’t depend on the brand. They’re broken down with data in the BARF diet for dogs and, for cats, in the cat-specific risks of raw feeding.
• If you buy natural bones or chews, the safety criteria — what’s fine, what’s never, and what to do if something goes wrong — are in what bones can dogs eat.
• The transition from kibble, gradual over 7-10 days: how to do it without diarrhoea.

Verdict

Puromenú is a genuine specialist: the most complete raw catalogue in Spain, price transparency that should be the sector standard, a purchase model with no strings and dog-and-cat coverage. Its documentable Achilles heel is frozen-delivery logistics and incident handling, which is exactly what its small, cold Trustpilot profile reflects.

Who does it make sense for? For those who’ve already decided they want raw, have freezer space and want variety and fine control over what they buy. Anyone looking for the cheapest per-kilo option, or preferring to avoid raw altogether, has better fits in the sector alternatives table.

And as always: a diet you can sustain every month beats a perfect diet for one quarter, and with any underlying condition, your vet decides.