How much natural dog food really costs per month (verified prices, 2026)

Feeding a dog natural food costs, with prices verified on 7 August 2026, between €9 and €55/month for a small dog (5 kg), €27-123/month for a medium one (15 kg) and €53-247/month for a large one (30 kg), depending on the brand and format you choose. The spread is that wide because in this sector the per-kilo price varies up to 4× between brands — and up to 49% within the same brand depending on the format you buy.

This is the sector’s most searched question and its worst answered: brands advertise “from €X/day” with the welcome discount, blogs copy figures without dates, and nobody shows the full arithmetic. Here it is, with every price checked on the same day on each brand’s website, and the maths in the open.

How we calculated it (so you can redo it)

Two assumptions, declared:

• A ration of 2.5% of body weight per day, the usual reference for cooked and raw food in adults: 125 g/day at 5 kg, 375 g/day at 15 kg, 750 g/day at 30 kg. Your dog may need more or less depending on age and activity; the fine-tuning belongs to your vet.
• 30 days per month, and the per-kilo price published by each brand on 7 August 2026. Dogfy Diet is the special case: it doesn’t publish grams, but it does publish a per-day rate by weight bracket — we use its published rate as is, which doesn’t depend on our ration assumption.

The table: monthly cost by dog size and brand

Brand	5 kg dog	15 kg dog	30 kg dog
Guau&Cat (cooked, by dish)	€9 - 22	€27 - 65	€53 - 129
Natuka (raw/cooked)	€26 - 40	€77 - 119	€154 - 239
Puromenú (raw/cooked)	€27 - 40	€80 - 119	€160 - 239
Food for Joe (cooked)	€27 - 41	€81 - 123	€163 - 247
Dogfy Diet (subscription plan, published rate)	~€55	~€83	~€118

The low end of each range corresponds to the large format of the cheapest recipe; the high end, to the small format of the priciest. And there’s the first practical lesson: within the same brand, choosing the format alone changes the bill by up to 49%.

The three takeaways that matter

1. Guau&Cat plays in a different price league. It’s the only brand in the table with dishes at a published €2.36-5.75/kg; the rest move between €6.8 and €11/kg. The usual caveat, because without it the table misleads: its individual dishes are not a complete diet on their own — its own website recommends the Menu option or a veterinary nutritionist to cover all nutrients. Buy dishes at random and you save money while unbalancing the diet.

2. The surprise: Dogfy is expensive for small dogs and cheap for large ones. For a 5 kg dog, its ~€55/month doubles what buying dishes costs at Natuka, Puromenú or Food for Joe (€26-41). But at 30 kg the picture flips: its published ~€118/month comes in below the €154-247/month of buying dishes in the middle band. Its per-bracket rate cushions the cost exactly where it climbs most — and it includes service on top (calculated rations, daily pouches, follow-up). Nobody tells you this because nobody does the arithmetic: the brand with the expensive reputation is the budget option of the middle band for large dogs.

3. In the middle band, format matters more than brand. Natuka, Puromenú and Food for Joe overlap almost completely. Between picking “the cheapest brand” of the three and buying the large format of any of them, the second saves you more.

And compared with kibble?

The honest comparison needs an adjustment almost nobody makes: cooked food is around 70% moisture and kibble about 8%. Comparing €/kg directly therefore inflates the gap — a kilo of kibble goes much further than a kilo of cooked food.

In orientative figures: a 15 kg dog eats about 220-280 g/day of mid-range kibble (€3-6/kg), i.e. €20-50/month. The same size on natural food: €27-123/month per the table. Correcting for dry matter, natural food costs roughly 1.5 to 4 times more than mid-range kibble. It’s a real extra cost; what it buys you is moisture, palatability and minimal processing. And the rule we repeat in every comparison: good kibble remains a valid option — the worst decision isn’t either of the two, it’s starting a diet you can’t sustain and dropping it after three months.

How to pay less, with data

1. Buy the large format. Verified across the three brands that publish formats: the kilo price drops 30-49% from small to large. You need freezer space; it’s the sector’s most profitable investment.
2. Use the subscription only where it’s optional. Natuka and Puromenú give 10% off with no lock-in and without turning the purchase into a commitment. At Dogfy the subscription is the only route: what needs watching there is the renewal after the trial box.
3. Do the annual arithmetic, not the first order’s. The “from €1.09/day” figures are welcome rates. Between paying €55 and €83/month there’s €336 a year: that’s the number to decide with.
4. Don’t compensate by buying worse. If the table says your dog’s size doesn’t fit your budget, the sensible answer is better kibble — not an incomplete natural diet, or rations below what your dog needs.

Choosing a brand, beyond price

Price is one dimension; the others — purchase model, verifiable reputation, cat coverage, raw versus cooked — are compared with the same method and the same date in our guides to Dogfy Diet alternatives and Food for Joe alternatives, and brand by brand in our reviews of Guau&Cat, Natuka and Puromenú.

And if you’re coming from kibble and decide to make the switch, do it gradually, over 7-10 days — like this — because a badly done transition is the number-one cause of “this food doesn’t agree with him” that isn’t actually the food.

Prices checked on each brand’s website on 7 August 2026. If you’re reading this months later, verify before deciding: rates and discounts in this sector change.